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What is the Future of the News Release?

How is the news release adapting to the digital environment? This is a question I have pondered a lot recently and got...

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Three Ways to Nurture Evangelism Marketing

Look around carefully and you will probably see that evangelism marketing seems to be sprouting like snowdrops in...

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Evangelism marketing in action

"Those pancakes had better be worth it," I thought as I left home at 8 a.m. on Saturday morning to get breakfast at the...

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You career is only a piece of the pie

"Your life is a pie," told me at a networking event today a Mount Holyoke alumna currently working for Nielson Media...

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Pair the right media with the right message

When youth unite to bring social change in their communities, it feels like spring is coming. You see a new life rising...

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Professionals play well with everyone

In my tennis class today, the coach said that professionals can play a good game with everyone—strong and weak...

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Be transparency-driven, not ideology-free

Imagine you are a newspaper reporter who just got assigned a story. You put your journalism hat on and start doing...

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Expecting parents to become tech-savvy as kids: fair or not?

Since my mom joined Skype our long-distance conversations shifted from me discussing my weekly course load to me giving...

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Recall the Beauty of Face-to-face Interviews

The difference between holding a flower and holding its picture is the difference between conducing a face-to-face...

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Why the Times' business model is worth the wait

As I read about the New York Times' decision to build pay-walls and start charging for its content in 2011, I couldn't...

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