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European Tech StartUps Take On Crowdsourcing

Written by mgieva | Nov 27, 2010 7:22:54 PM

TechChrunch Europe recently reported that 16 startups were selected to compete at LeWeb's competition in December 2010. As the biggest tech conference in Europe,  Le Web will definitely draw public attention to the 16 lucky sites. Four of them highlight well the element of crowdsourcing user content and making it meaningful.

Waze is a social mobile application that provides real-time traffic information. As written on the site itself, it offers up-to-date maps "based on the wisdom of the crowd." It is run by a community of drivers from different countries. For example, when I selected to check out the traffic situation in Bulgaria, I saw the map of my home country and the following message appeared, "The driving community in Bulgaria has only recently begun developing, so it'll take a bit of time until waze begins to deliver its full value in your area."

TinyPay seems like a mix between Twitter & eBay. It is a web service that allows you to quickly sell items. You see a small thumbnail of the product for sale and when you click on it, you are able to share the listing on social networks, see where the seller is located, leave a comment and purchase the item with PayPal. The site also features "trending items."

Paper.li allows users to turn Twitter feeds into a daily newspaper. From my academic research earlier this year, I found out that social media will increasingly be used for news exchanges, and this new platform reinforces my conclusion, emphasizing the importance of community-driven newsgathering.

Garmz was one of the start-ups that made me go, "Wow." And not because it introduced a necessarily new idea--but because it introduced some form of social change, wrapped up in a beautifully designed site. It is a platform that allows you to start your own fashion label and participate in selecting the winning models by voting. "If a design is successful, Garmz handles the complete production, at zero cost and risk for the designers." The mission and the platform seemed to have blended in an exquisite selection of fashion designs.

The notion of crowdsourcing and sharing is fueling tons of great community-driven projects and start-ups. Can't wait to hear who the winner at Le Web's is going to be!